Digital PR: what it is and how it earns links

Digital PR is PR with links as one of the goals. You create a story worth covering (often based on data), pitch it to journalists, and when they write about it they link to you.

Why it works for SEO

Links from news sites and big publications are hard to get any other way. They’re editorial, they come from strong domains, and they tend to stay. One successful campaign can bring dozens of them at once.

What a digital PR campaign looks like

1. An angle: a survey, an analysis of your own data, a ranking, a tool. Something a journalist can turn into a headline.
2. The asset: a page on your site with the findings, charts and methodology.
3. Outreach: personal pitches to the right journalists, per country and per beat.
4. Follow-up: answering questions, adding local angles, checking for unlinked mentions.

The downsides

• Results are uncertain: some campaigns land dozens of links, some land none.
• It takes skill and media contacts.
• Links often go to the campaign page, not to the product pages you want to rank. Internal linking has to do the rest.

Digital PR or buying links?

They do different jobs. Digital PR builds authority and brand awareness; buying guest posts or link insertions lets you target specific pages, niches and anchors. Most strong link profiles have both. The digital PR team at Seeders runs campaigns in over a dozen countries if you want help with that side.