By Dennis Akkerman · Founder of Seeders and Linkbuilding.com · Updated October 2026
A link building marketplace lets you buy guest posts and link insertions on sites you choose yourself. They all promise quality; they differ a lot in how they protect your money, how much they show you up front and how they make money.
Disclosure: we run Linkbuilding.com, so we’re not neutral. Facts about other platforms come from their own websites as of October 2026; check them before you decide.
At a glance
| Linkbuilding.com | WhitePress | Bazoom | |
|---|---|---|---|
| Model | Marketplace with escrow | Marketplace + services | Marketplace + managed service |
| Inventory (own claim) | 6,300+ bookable, 560,000+ in Seeders’ network | 389,000+ offers, 148,000+ websites | 80,000+ media outlets |
| Languages | 15+ | 36 | Multiple |
| Payment protection | Escrow: publisher paid only after an automatic link check | Pay-as-you-go | No minimum, pay per order |
| Link guarantee | Re-checks after 30, 90 and 180 days | 36-month guarantee, daily monitoring | Not specified on pricing page |
| Content writing | €45 per article, or by the publisher | Copywriting in 36 languages | Content service |
| Subscription | None | None | None |
| Best for | Buyers who want to see the exact site and only pay for verified links | Large international programmes and Central/Eastern Europe | Teams that want a dedicated account manager |
Linkbuilding.com
Our own marketplace, built by the Seeders link building team. You see every site’s Score, DR, organic traffic and price before you order. Your payment is held until we have opened the live page and checked the link is there, followed and indexable. Strong in Dutch, German, English and Scandinavian sites.
WhitePress
One of the largest platforms in Europe, especially strong in Poland and Central Europe. It offers a broad set of services around links (copywriting, digital PR, brand mentions) and a 36-month publication guarantee. A good choice for big, multi-country programmes. See WhitePress alternative.
Bazoom
A Danish marketplace that positions itself as “powered by people, not just a marketplace”, with client managers available around the clock and an average publication time of 3–4 days. A fit if you want hands-on support. See Bazoom alternative.
How to choose
- Can you see the exact domain and its traffic before you pay?
- What happens to your money if the publisher doesn’t deliver?
- Is the link checked automatically, and again later?
- Are prices all-in, or are there fees on top?
- Can you get an invoice with correct VAT for your country?
Written by Dennis Akkerman
Dennis is the founder of Seeders and Linkbuilding.com, and has been working in link building for 15 years.